Client: La Playa Properties
Implementation of business development operations, including tracking Real Estate Associates’ Production and the company’s annual gross profit. Strategic planning for marketing objectives, resolving problems, overseeing online marketing and promotional campaigns for several digital media outlets, and managing staff to improve productivity and customer-service standards. Talent management: recruiting, training, scheduling, processing compensation, and enforcing policies and procedures.
Achievement: Gross Sales increased from 13% to 19% year over year.